Inside the profile dashboard there are several tabbed options.
First Row: Profile, Notifications, Messages, Groups, Store, Dashboard, Settings, etc…
Depending on which tab you choose, it’s possible there are more tabs in the second row.
Second Row:Products, Orders, Settings, Ratings, Coupons, Etc…..
The Profile tab is the Vendor – Manager / store administrator’s personal profile and is not related to the Stores Profile.
The Store Dashboard and the Sub tabs are important to setting up your store’s profile, adding products, checking orders, responding to ratings and adding coupons if you so desire.